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Mario Boucher | Headshot

Storyteller:
Journalist
Content Writer/Editor

Communications Manager
Public & Media Relations

We are hardwired for stories. In a busy world, narratives reach and connect with people.

 

As a professional storyteller of short and long-form content, I create stories that inform and entertain.... like an Artistic Innovator.

"Storytelling is the power to communicate."

SOLUTIONS FOR YOUR BRAND

Storytelling is truly the power to communicate and share authenticity because every person and every brand has stories to share.

 

​A creative and intuitive human touch is essential for writing nuanced and personalized communications that reflect different industries and cultures and address specific needs and localized issues. Impactful storytelling promotes and humanizes a brand and connects authentically with an audience.

✅ PEOPLE-FOCUSED SOLUTIONS

  • Create human-interest stories that connect with audiences.

  • Turn personal anecdotes into memorable stories that go beyond the sales pitch.

  • Set your company experts as thought leaders in their fields and sources for the media.

✅ CREATIVE SOLUTIONS

  • Articles in print and digital publications highlight your brand, including company achievements and staff. They also establish your company experts as thought leaders in their fields and media sources.

  • Audio and visual presentations share and promote your brand stories to increase visibility and sales.

  • Authentic and attractive promotional materials increase sales.

  • Content strategy expands your product or service and promotes brand awareness.

  • Editing/Proofreading "Police" to bust errors and slam them in an English jail.

  • Internal & external communications get your message across to the intended audience.

  • Public & media relations build partnerships that can lead to new opportunities.

  • Press releases communicate company news and offer exposure to media outlets.

  • Social media campaigns succinctly promote key information to your targeted audience.

  • Website content provides the information customers need to buy your product or service.

Skills & Experience For Your Brand

Stories are more than just sharing information: they create meaningful and emotional connections that leave a lasting impression.

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Storytelling informs, entertains, engages, and resonates with people.

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Let my skills and experience as a journalist, communications and content director, copywriter, editor, and project manager benefit and expand your brand.

JOURNALIST

I have a proven record of producing captivating stories covering everything from business and breaking news to sporting and entertainment events. A feature shines a spotlight on a person, highlighting the human element, or on a company, creating brand awareness​.

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  • Full-time and freelance reporter/photographer for daily and weekly newspapers.

  • Freelance writer for magazines and websites.

  • Researched and wrote news and feature articles, including business and community leaders, NASA astronauts and scientists, sport athletes, and entertainers.

  • Met and interviewed high-profile individuals such as Steven Spielberg, Joseph Kosinski, Chris Hadfield, and Bill Nye, among others.

  • Experienced using AP Style.

Communications Specialist, Media & Public Relations

Public and media relations communicate brand messages to business partners and consumers. I cultivate relationships with media contacts and government/business leaders and find opportunities to strengthen a more personal connection with people.

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  • Full-time communications and media specialist devising internal/external communications, optimizing brand exposure, and writing persuasive short and long-form print and digital content.

  • Monitored news desk; conceived press releases to disseminate company news.

  • Produced blogs, newsletters, and media pitches tailored for a specific audience.

  • Bolstered and updated website content with SEO.

  • Co-wrote keynote speeches, including biotech CEO.

  • Created video scripts.

  • Drafted/polished bios/profiles through client interviews.

  • Wrote/edited professional cover letters and/or resumes spotlighting people's best attributes.

  • Translated and/or edited French to English documents.

  • Built strategic relationships with business and government leaders for public relations.

COPYWRITER

Quality writing generates a content library, increases brand awareness, and builds credibility and loyalty with a targeted audience, getting consumers excited about a service or product. I promote a brand with effective content to achieve marketing objectives.

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  • Full-time with marketing agencies creating original website content optimized with SEO.

  • Created marketing copy for various clients, ranging from healthcare professionals to law firms and translation companies.

  • Produced blogs that highlighted a service or product.

  • Developed newsletters to spotlight leaders and entrepreneurs.

  • Generated steady stream of ideas for social media posts, including auto industry.

  • Restructured and rewrote articles for brand consistency.

Press Release Writer

A press release informs the public and the media about a company’s significant events, achievements, or other important announcements, reaching a wider audience through news distributors. I create and write press releases for organizations in various industries to communicate their message and increase brand awareness.

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  • As a writer/editor, I have written original press releases, optimized with SEO, for various clients, ranging from healthcare professionals and website services to financial firms and entertainment companies.

  • As a desk editor, I had to decide if a press release was newsworthy for news agencies and various media outlets.

  • I have also produced blogs based on press releases with a distinctive touch to highlight a service or product.

EDITOR/PrOOFREADER

Editing ensures quality of work and highlights the value and importance of error-free content. Clients rely on me to review important documents and turn them into professional finished products.

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  • Proofread articles, manuals, books, among others, for consistency and accuracy.

  • Edited/proofread print and digital content for various industries.

  • Wrote/edited professional cover letters and/or resumes.

  • English verification, including local cultural references, for worldwide market.

  • Translated and/or edited French to English documents.

  • Attention to detail: proofreading is like being a spelling cop!

CONTENT/PROJECT MANAGER

I inspire teams as an articulate leader/project manager with exceptional mentoring skills in overseeing staff, assigning projects and editing copy while meeting tight deadlines. Excellent organizational skills and attention to detail are essential to manage day-to-day workflow.

 

  • Supervised staff in newspaper and entertainment companies, including schedules and workflow, meetings, and correspondence.

  • Train & mentor team members and greatly improve productivity.

  • I worked with clients to implement their plans. I handled correspondence for employees, CEOs (including speeches), clients, and media contacts to communicate effective messages. 

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