top of page
Mario Boucher | Headshot

STORYTELLER: CoMMUNICATION&COntent

We are hardwired for storytelling. In a busy world, narratives reach and connect with people. 

​

As a communications specialist and journalist, it's been a pleasure to create stories that have informed and entertained in equal measures.  

"Storytelling is the power to communicate."

JOURNALIST

I have a proven record of producing captivating stories covering everything from business and breaking news to sporting and entertainment events. A feature shines the spotlight on a person and/or company.

​

  • Full-time and freelance reporter/photographer for daily and weekly newspapers

  • Freelance writer for magazines and websites

  • Researched and wrote news and feature articles, including business and community leaders, NASA astronauts and scientists, sport athletes, and entertainers

  • Met and interviewed high-profile individuals such as Steven Spielberg, Joseph Kosinski, Chris Hadfield, and Bill Nye, among others

  • Experienced using AP Style

Communications Specialist, Media & Public Relations

Public relations is crucial to effectively communicate messages to business partners and consumers. For example, I wrote newsletters that offered exceptional value and an opportunity to strengthen a more personal connection with an audience.

​

  • Full-time communications and media specialist devising internal/external communications, optimizing brand exposure, and writing persuasive short and long-form print and digital content

  • Monitored news desk; conceived press releases to disseminate company news

  • Produced blogs and newsletters tailored for a specific audience

  • Composed daily correspondence like emails and letters

  • Bolstered and updated website content with SEO

  • Co-wrote keynote speeches, including biotech CEO

  • Created video scripts

  • Drafted / polished bios / profiles through client interviews

  • Wrote/edited professional cover letters and/or resumes spotlighting people's best attributes

  • Translated and/or edited French to English documents

  • Cultivated strategic relationships with business and government leaders for public relations

COPYWRITER

Quality writing generates a content library, increases brand awareness, and builds credibility and loyalty with a targeted audience to get consumers excited about a service or product. I promoted a brand with effective content to achieve marketing objectives.

​

  • Full-time with marketing agencies creating original website content optimized with SEO

  • Created marketing copy for various clients, ranging from healthcare professionals to law firms and translation companies

  • Produced blogs that highlighted a service or product

  • Developed newsletters to spotlight leaders and entrepreneurs

  • Generated steady stream of ideas for social media posts, including auto industry

  • Restructured and rewrote articles for brand consistency

Press Release Writer

A press release informs the public and the media about a company’s significant events, achievements, or other important announcements to a wider audience through news distributors. I have created and written thousands of press releases for organizations in various industries to communicate their message and increase brand awareness. I have experience from both sides of a press release:

​

  • As a writer/editor, I have written original press releases, optimized with SEO, for various clients, ranging from healthcare professionals and website services to financial firms and entertainment companies

  • As a desk editor, I had to decide if a press release was newsworthy for news agencies and various media outlets

  • I have also produced blogs based on press releases with a distinctive touch to highlight a service or product

EDITOR/PrOOFREADER

Editing ensures quality of work, the value of focused content, and the importance of error-free content. I've been relied upon to go over important documents for professional finished products.

​

  • Proofread articles, manuals, books, among others, for consistency and accuracy

  • Edited/proofread print and digital content for various industries

  • Wrote/edited professional cover letters and/or resumes 

  • English verification, including local cultural references, for worldwide market

  • Translated and/or edited French to English documents

  • Attention to detail: proofreading is like being a spelling cop!

TEAM LEADER/PROJECT MANAGER

I have inspired teams as an articulate leader/project manager with exceptional mentoring skills in overseeing staff, assigning projects and editing copy while meeting tight deadlines. Excellent organizational skills and attention to detail are essential to manage day-to-day workflow.

 

  • Supervised staff in newspaper and entertainment companies, including schedules and workflow, meetings, and correspondence

  • Train & mentor team members and greatly improve productivity

  • Ensured timely project management delivery and conducted follow-up to confirm client satisfaction

bottom of page